If Alan were to be sliced in two, he’d read ‘data & strategy’ down his middle. Since leading the build of the UK’s first major SCVs in the late 1990s, Alan’s constant has been improving how marketers gain and use insights that can get them closer, faster, to their customers.

Alan’s quest for better has led him to iota-ML. He’s leading the shift of ML & AI from ‘a load of marketing noise’ into ‘real world outcomes for marketers’.

A Fellow of the Institute of Direct and Digital marketing, Alan’s held senior director level roles with G2 Data Dynamics (now VLMY&R), Acxiom, Indicia Worldwide and Bray Leino.