Unlocking the Power of Accessibility: A Deep Dive into Content Optimisation with Miracle Inameti-Archibong

We are thrilled to announce that Miracle Inameti-Archibong, Head of Organic Search at John Lewis, will be speaking at MartechFest! Join us as she shares her expertise on the importance of accessibility in content. 

In today’s digital world, accessibility is more crucial than ever, especially in a post-COVID era where the majority of our lives have shifted online. Miracle will shed light on why it is essential to ensure that everyone can access your content, including those who rely on screen readers. 

But accessibility goes beyond just making content readable. Miracle will delve into the various aspects of making content accessible, such as lowering reading ages, attention span, and comprehension levels. She will provide valuable insights on how to optimize your content to reach a wider audience and enhance user experience. 

As the Head of Organic Search at John Lewis, Miracle brings a wealth of knowledge and experience in driving organic traffic and optimizing content for maximum visibility. Her expertise in the field of search engine optimization (SEO) will provide attendees with actionable strategies to improve their content accessibility and reach. 

Don’t miss this incredible opportunity to learn from Miracle Inameti-Archibong and gain valuable insights into making your content accessible to all. Join us at MartechFest and be part of the conversation on creating inclusive and user-friendly digital experiences. 

Stay tuned for more updates on Miracle’s session and other exciting speakers at MartechFest. We can’t wait to see you there! 

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