Join A Masterclass with Bjoern Koester and Dennis Galejski

MartechFest continues its tradition of bringing together industry experts and pioneers for thought-provoking sessions and discussions. This year, we’re very excited to announce an incredible pair of guest speakers, Bjoern Koester, CEO of Webstrategy GmbH, and Dennis Galejski, Deputy Head of Audiovisual Rights International at DFL Deutsche Fußball Liga GmbH.

Bjoern and Dennis form the perfect team to delve into the fascinating topic, “Mastering Stakeholder Marketing: Bundesliga’s Approach to B2B and B2B2C Communications.”

The Deutsche Fußball Liga (DFL) is responsible for the organisation and marketing of professional football in Germany. It provides more than 70 international media partners with over 50 different products, allowing each partner to cater to its audience’s specific preferences. The way they achieve seamless and effective communication with these stakeholders forms the crux of this highly anticipated discussion.

Bjoern brings to the conversation his vast experience in leading Webstrategy GmbH, a strategic B2B and B2B2C consultancy and software development company in Frankfurt. Webstrategy helps businesses enhance their digital communication effectiveness, using products like Martrexo, their optimised SaaS Enterprise Marketing Tool.

Dennis, with his extensive hands-on experience dealing with international media partners at DFL, offers invaluable insights on the communication strategies employed by professional football’s innovation leader in the challenging B2B and B2B2C marketing space.

Together, they will answer critical questions: How does the DFL maintain its uncompromising quality standards while communicating its products to stakeholders? And how does the Bundesliga maintain visual graphics that are appealing, unique, and consistent across platforms?

Expect this session to be nothing short of enlightening, providing key takeaways for any company dealing with various stakeholders in a rapidly evolving business environment.

So, mark your calendars and gear up to witness this unique session. Bjoern Koester and Dennis Galejski’s expert insights are bound to arm you with valuable knowledge to optimise your B2B and B2B2C communication strategies. See you at MartechFest!

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